First, some background info. I am teaching a marketing unit. I had an industrial bottle of pink antibacterial spray with a boring label on it. I had emphasized the word boring many times. I compared it to a Windex bottle that was more enticing with its design. I asked students how it made them feel.
Mrs. Staves: (holding up bottle of cleaner) What does this bottle remind you of?I wonder if that counts against me...
Girl: (in complete naive seriousness) It makes me feel thirsty, like I want to drink it.
Mrs. Staves: (my face feels like it has this priceless expression of confusion and hilarity on it, wish I could have seen it) .............ok............... why wouldn't you want to buy it?
[RACHEL]
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